Month: May 2021

5 Incredible Smartphone Jewelry Photography

5 Incredible Smartphone Jewelry Photography

Hacks Everyone Needs To Know (Plus Stats)

Gemstones are indisputably the most challenging objects to photograph. The reflective properties of jewelry coupled with their metallic made and multi-fine details are quite tricky little bumps to deal with. If you are looking for ways to make the best jewelry with the help of your smartphone, then you have pretty landed on the right page. 

5 Incredible Smartphone Jewelry Photography Hacks Everyone Needs To Know (Plus Stats)

Modern smartphones can do a thousand little things that pop. Jewelry photography is one of those things. Here are 5 smartphone jewelry photography hacks you can use to take your product image to next level. 

5 Smartphone Jewelry Photography Hacks

1. Look at And Beyond The Camera

Although DSLR can be the most sought-after camera for high res images, some smartphone cameras can provide the best sensory and algorithmic magic to lit up, color, and capture every fine detail. Giving you a more intuitive and convenient way to wow your customers. 

When marketing online we are battling for audience attention to make a good first impression, because there’s never a second chance to do so. According to statistics, more than 80% of online sales fail due to poor product photos and you only have 2 seconds to grasp your customer’s attention or they leave. So, you need to make a good first impression. 

 A great smartphone in today’s world can help you capture great jewelry photography. Smartphone manufacturers today are investing heavily to turn their devices into a camera powerhouse. Look for reputable brands like iPhone, Samsung, and Huawei, and you will get all essentials in the palm of your hand. 

2. Lighting, Lighting, Lighting 

Great jewelry photography is nothing but a dictate of its lighting. To bring a piece of gemstone to life, you will need to create a controlled lighting environment. There are smartphone solutions for that; smartphone applications that diligently take care of your lighting environment. 

Using natural lighting can cut you short on urgency. What would you do when you need to make some quick shots at night. You don’t also have a buoyant pocket to invest in a standard lightbox, some smartphone apps can come in handy pending this time. 

GemLightbox is one such smartphone application that lets you personalize your gemstone workstation with little to no tinkering. This app will take care of lighting just as a physical Lightbox. Plus they give the benefit of consistency.  click here to learn about 5 Basic Things You Should Know About Jewelry Photography.

3. Getting Your Background Right

Putting your buyer’s attention on your product and product alone is the goal of jewelry photography. Your photo background can hurt that goal. The rule of thumb here is to use a plain white background, this will prevent any form of distraction whatsoever. The center of attraction to consumers will be your jewelry piece alone. 

Using other backgrounds with your product isn’t totally a bad idea, so far it doesn’t take the focus off the product. You can add more props and fun to your images, especially for social media outreach via your smartphone. Get creative but make sure you don’t overdo it. 

NOTE: You can play around with textured backgrounds on your social media shot, but eCommerce website shots are plain and clearer better. White is always better. 

4. Getting Stuck With The Future 

With video marketing on the uprise, there’s no better time to start adding videos to your online repertoire. Instead of making several shots and taking different angles to bring every fine detail of your gemstone to life, a single short video is enough to showcase all the details. 

There’s a lot of benefit to this. Apart from the sparkles and glitters they bring to your product, videos present your business in a classy and elegant way that drives engagement and makes consumers get hooked. 

You don’t need a studio to make this happen. There is a lot of free iPhone and Android smartphone apps that allow you to make high-quality videos in just a few taps. That’s the future. You have to be there. 

5. Getting Apps Is Getting Better 

With the right phone in your hand, you can get more than enough photography applications that allow you to easily edit, refine and retouch your gemstone images, rather than spending hours before the complexity of some post-production photo-editing software like photoshop. 

the majority of these smartphone applications are free, easy to use, and avail jewelers essential tools and functions such as taking care of reflections, removing dust and unwanted shadows from jewelry images. 

Start Shooting

Jewelry photography is tricky and we all know that. The worst thing you can do is wait for the perfect time to start making studio-quality shots. That time will never come. So, start right away. You’d take a few sucky shots before you get to the wow-fetching ones.  

These hacks are only useful if you take action. When you are ready, Apply the knowledge contained herewith to your jewelry photography and watch out for amazing results. 

5 Incredible Smartphone Jewelry Photography Hacks Everyone Needs To Know (Plus Stats)

And before rounding it up, here are some interesting facts and stats you will find useful

1. Half of the world population are smartphone users: As of 2020, more than 50% of the world is estimated to have a smartphone. 

2. Video marketing now takes two-third of global internet traffic: By 2021, video marketing will take about 74% of all online traffic

3. Poor image is a great factor that affects online sales: More than 80% of all online sales fail because of the low-quality product image. 

4. One out of every two online audiences is interested in watching videos:  55% of all people online are always interested in watching videos

5. And lastly, you’ve got just 2 seconds to get the attention of your customers or they leave.

5 Basic Things You Should Know About Jewelry Photography

5 Basic Things You Should Know About Jewelry Photography

Many eCommerce business owners are scared of jewelry photography because of how little, shiny, and delicate the objects may be.

However, shooting jewelry might be easier than shooting larger objects because the studio equipment is much simpler to put together.

Once you’ve perfected your setup, check out these seven essential items for jewelry photography.

5 Basic Things You Should Know About Jewelry Photography

Prepare your props and materials

1. A window and natural light

Using your camera’s flash to photograph gleaming jewelry is never a smart idea! The jewelry will reflect the strong light, resulting in white light spots on your object and sharp shadows in the backdrop.

Unless you’re a very accomplished photographer with a very professional studio, shoot your jewelry product photographs in natural light. When using natural lighting, keep in mind that you want to use the sun as an indirect light source, therefore place your product near a window throughout the day.

Bright sunlight, like a built-in flash, may cause reflections and sharp shadows, so you may wish to filter the light. You may do this by covering the window with a white sheet or piece of paper; any other color will cause the light to change color.

2. Backdrop: White sheet or paper

Because most jewelry is reflecting, it absorbs all other colors, therefore photographed against a white backdrop to prevent changing the color of the piece. White also reflects light, whereas dark colors absorb it, therefore shooting against a white backdrop will provide better lighting for your goods.

Though taking decent product photographs of jewelry is far more difficult than getting decent product photographs of something like a simple blue chair, jewelry does have the benefit of size. To make a white background, you don’t need to stretch a white sheet from wall to wall; simply fold a piece of paper in half and set it up. It’s that easy!

3. Camera and Tripod

During jewelry photography, the lens is more important than the camera itself.

When shopping for your first macro lens, we recommend a lens with a focal length of 60mm.

This focal length helps produce half-life magnification (0.5x), but more costly macro lenses give life-size magnification (described as 1:1).

Investing in a solid tripod for your setup helps ensure that your product images are sharp.

4. A mannequin bust

Make use of props to help you show your jewelry in the greatest light possible. Mannequin busts for necklaces are available at most craft stores and are an excellent method to give your items a good and realistic form.

We’ve discovered that most retailers have black busts because they make the jewelry stand out and add a feeling of luxury. However, as I indicated in the previous point, shooting your goods in white will improve its appearance significantly. Jewelry photography is no different. So, if you just have a black jewelry bust, cover it with a white cloth before photographing it. The backdrop can always be removed afterward.

5 Basic Things You Should Know About Jewelry Photography

5. Cardboard

What if you don’t have a mannequin? Make a type of jewelry clipboard. Take a piece of cardboard, wrap it with white paper, then pin or tape the ends of your necklace to it. You can always modify the length of the chain by where you clip it, so don’t be concerned about the size unless you have a large piece.

Using cardboard may take a little more time, but like using a mannequin, it highlights the natural curve of the necklace and will appear nice when photographed from the front.

Jewelry Photography Tips

Blu-Tack, glue dots, or double-sided tape

Blu-Tack, adhesive dots, and double-sided tape may be really beneficial when it comes to rings. You may achieve a pretty great viewpoint by standing the rings up horizontally.

String 

For dangling earrings, use a fishing line or thread. This takes a little more effort to set up but results in a fantastic snapshot. An excellent suggestion is to take a folded piece of cardboard and stretch the string from one panel to the other, as seen in the figure below. Just make sure your dangling parts have stopped moving before taking the snap.

Keep it consistent

Maintaining consistency in your photos makes it much easier for a customer to browse your merchandise. Implementing a guideline for your team on how to shoot photographs can also help to keep photos consistent. Can you imagine having a distinct style for your website every time you used a new photographer? It would be extremely confusing for the consumer because it would not appear on the brand.

Keep it simple

If you are unsure, keep it simple. Simplicity is key as you want to show off the product and its details. Have a simple clean background on all of your product images. Detailed photos can work great for campaign shoots but when it comes to your online store, you want to keep it simple to make it easy for the shopper to quickly view and visualize the product themselves.  

Use a reflector

If you’re shooting beside a window, the light will be coming from one direction alone. By serving as a fill light on the other side, reflectors can help you balance out the shadows. You may provide equal illumination by utilizing a reflector instead of combining light sources.

Capture the details and enable zoom

You will be able to activate zoom on your online store if you can take high-resolution images and capture the intricacies of the item.

Enabling the zoom capability on your website allows customers to click and magnify the image to examine every detail of your goods.

It is critical to reveal the specifics to the consumer so that they are not left wondering what the product’s side or back looks like or what sort of clasp it has.

The consumer will know what to expect when they receive their item if clear photographs are provided.

5 Basic Things You Should Know About Jewelry Photography

Final thoughts

With these tips, you can quickly advance from beginner to expert within a short while. Plus, don’t forget to practice them consistently if you’re looking to see improvement in your jewelry photography skills. Check out: Jewelry photography – Tips and tricks that create stunning photos