Jewelry photography – Tips and tricks that create stunning photos

Jewelry photography – Tips and tricks that create stunning photos

Whatever your motivation for photographing jewelry, the gleaming gems will provide unique obstacles. For one thing, they’re gleaming, and they’re small enough to have intricate, elaborate patterns. Their silver, gold, dazzling, transparent surfaces, as well as the diversity of hues they come in, can be difficult to light. Even more difficult is avoiding flare, reflection, hot spots, and well, you get the idea. You either have it or you don’t.

The good news is that none of these matters because there is a fundamental method to jewelry photography that yields stunning results with a little planning.

To demonstrate our point, we invited commercial photography extraordinaire Austin Dole to put his skills—along with a Nikon D810 DSLR, a pair of SB-900 Speedlights, a few lenses, and a few basic accessories—to work turning treasures into appealing photographs with minimal trouble.

A Smaller Room

Controlling the light, you’ll need to illuminate your objects is important to producing amazing results, and the simplest method to do it is to restrict it to a restricted location. Getting a light tent is the best way to achieve this. The light will be softened and diffused, and the effects will be constant. A Google search for that piece of equipment will yield a plethora of options. Austin utilizes a Photek Digital Lighthouse Shooting Tent from a previous generation. It had white Plexiglas and black fabric insert bases and measured 18x18x27.5 inches. “I recommend a light tent with a big entrance, regardless of brand,” Austin explains, “so it’s simple to place your camera and lens.”

Keep Things Clean

Dust, grime, debris, smudges, and fingerprints must be removed from the jewelry. When you’re shooting close to a subject, every stray bit of anything will show up when you look at the photographs on a monitor or in print. “When photographing jewelry, canned air is one of the most critical things to have,” Austin adds. “Also useful is a soft, lint-free microfiber cloth. First, I use the cloth, followed by a blast of air. And I still go over each photograph in post-production to see whether it needs a little Photoshop sprucing up.”

Position is Everything

That is the location of the Speedlights. Austin’s ideal positioning, which he got at through a combination of expertise and experimenting, may be seen in the accompanying setup photographs. He explains, “It’s natural to have some top light and some sidelight.” Test photos will demonstrate how the placement of one or two Speedlights affects the image quality. “Using two lights will give the piece of jewelry more dimension and change how the shadows fall on the contours and curves of each item.” Basically, it’s a case of trial and error until you start to achieve the results you like, at which point you’ll have a foundation to work with. The way the light falls on a segment or component of the jewelry, and how it highlights the item, is what will make the piece stand out.

The position is Everything, Part 2

Then there’s the angle at which the camera and lens are positioned with regard to jewelry photography. You have more alternatives with a light tent with a huge entrance. “I want a lot of wiggle space on the camera and lens location,” Austin explains, “so I can find the most attractive viewpoint and one that allows me depth-of-field options.” If I’m looking at an opaque piece of jewelry, it will appear more appealing to me if it’s shot sharply from front to back. If the jewelry has any transparency, the camera will be positioned lower to allow the piece’s color and translucency to shine through and offer an additional impact. Click here to read about Jewelry Photography Equipment You Must Have.

Make Arrangements.

Austin will move the tripod-mounted camera once the jewelry is inside the light tent. “I’ll move up and down, this way and that until I find a comfortable posture. Then I’ll lock the camera down and begin arranging and maneuvering the jewels into a symmetrical, appealing stance with a pair of tweezers. I don’t attempt to do both at the same time—maneuver the camera and the jewels. I first set up the camera and viewpoint, then tweak the jewelry.” That stated the camera may need to be adjusted towards the conclusion of the jewelry arrangement. In some cases, Austin can leave the camera locked down for the next item, but it’s likely each piece is best served by its own camera position and angle. “You do whatever the item requires; you’ll see what works best.”

Lens Choice

For these shots, Austin utilized his AF-S Micro NIKKOR 60mm f/2.8G ED and AF-S VR Micro-NIKKOR 105mm f/2.8G IF-ED, which he likes for close-up photography. They have a decent working distance (the distance between the lens front and the subject you’re photographing) and a 1:1 (life-size) reproduction ratio. Both manual and autofocus modes were employed by him. “I tended to focus on the real close-ups and the tiny single items, such as earrings, manually.” They’re bigger in the frame, so critical attention is simpler to accomplish. I used autofocus for the somewhat larger views where I could choose the focus point—typically it’s more accurate than manual, especially when I’m focused on composition and lighting.

Keep It Simple

Placing jewelry on wood, metal, glass blocks, or other props, at least at first, can result in some truly fascinating photographs, but adding anything to your jewelry sets adds complication. Before going on, it’s important to start with the basics and master them. “Adding objects create more intricate lighting,” Austin explains. “Jewelry has a surface that you light for; if you add another surface, you’ve added another texture, and you’ll probably need to move the lights about or add more Speedlights to the setup.”

Final thoughts

The goal of every jewelry photography is to ensure that the jewelry photos are attractive enough to make sales. In an interview with Austin a commercial photographer, you must have learned a thing or two about how to take your jewelry photography to another level.

Jewelry Photography Equipment You Must Have

Jewelry Photography Equipment You Must Have

Even as a professional photographer, jewelry photography can be seriously challenging. This is because jewels can be highly reflective, so you have to take care to use the correct amount of light required. Also, precious stones can be very small in pictures, so you have to ensure you are using the right kind of lens to get the right picture. Finally, colored stones look less vibrant in photos than they do in reality, and this is due to the reaction they have with the chromium present in the film.

Although jewelry photography can be very difficult, it can be made easier if you use the right photography equipment to do your jewelry photoshoot. In this article, we will share with you the different types of photography equipment you should have to do jewelry photography right, and what you should look out for when buying or hiring this equipment for your jewelry photoshoot.

1. Camera

It should go without saying that the most important equipment you would need for jewelry photography (or any other kind of photography for that matter) is a camera. But what kind? 

There are different kinds of cameras around, and not all of them are good for this purpose. For starters, do not even consider taking photos with your phone or any other kind of low-budget camera, as it won’t serve the required purpose and reduce the quality of your shoot. 

The best types of cameras you should use for jewelry photography are DSLR (Digital Single-Lens Reflex) cameras. One reason why this is true is because of the lenses they come with. They usually come with additional compatible lenses which is a very important feature. For example, you can use the macro lens to shoot jewelry from close range and get the tiniest details, and if it has a longer focal length, you can shoot it from a suitable distance and still get the best out of your picture. 

Examples of good cameras you can use for jewelry photography include Nikon D3400, Canon EOS Rebel T5, and Sony SLT A58K.

2. Lens

The type of camera you use can determine how easy it is for you to carry out your jewelry photoshoot, and the camera lens is just as important. Macro lenses are usually the best options to consider for jewelry photography, as they can help you take close-up photographs of your jewels. Macro lenses are also the best for all kinds of product photography, so if you are into all kinds of product photography you can consider using your macro lenses for that too.

Some good macro lenses you can use when doing your jewelry photoshoot are:

  • Canon EF 24-70 mm f/2.8L II: Because this is one of the best macro lenses in the market, it is also one of the most expensive. The Canon EF 24-70 mm offers you a zoom quality that is very rare, as well as good sharpness for your quality jewelry images 
  • Tamron SP 35mm f/1.8: Although Nikon, Canon, and Sony may rule the photography world and produce the best cameras and lenses, there are other less-known brands out there that are giving them a run for their money. Tamron is one of them. Tamron makes the list as one of the best macro lenses in the market because it is simply brilliant at taking sharp photographs. It has a magnification ratio of 1:2.5 and a dynamic close focusing capability. 
  • Nikon AF-S DX Micro-NIKKOR 40mm f/2.8G

The Nikon AF-S DX Micro-NIKKOR 40mm f/2.8G is a great option for people who are big fans of Nikon but don’t want to break the bank for other expensive Nikon lenses. It is lightweight, making it portable and easy to carry around. The only issue you might have is the slower autofocus this camera has, and it is probably worth it if you get to save a few hundred dollars. 

3. Lighting

You can use artificial or natural lighting for the perfect jewelry photoshoot. The advantage of natural lighting is that it is readily available for use at no cost. On the flip side, you can’t control the intensity of natural light, so you have to wait for the perfect time to photograph with natural lighting. One mistake a lot of people make when trying to shoot jewelry with natural light is waiting till midday when the sun is at its peak, believing that that is the best time for taking pictures of your jewelry. This is not true. Too much natural light can be too bright for your jewelry, and that would make the picture distasteful.

If you wish to use artificial lighting for your jewelry photography, ensure that all light sources you wish to use are of the same temperature and warm for uniformity.

4. Stand

You need a table for your jewelry photography, but you also need a jewelry stand to take all your pictures. You can also use jewelry holders, foams, and other props to shoot your jewelry. Adding these props makes your jewelry photography look more professional and entices people to want to look at it. 


Most of the equipment here is the equipment you would need for all kinds of product photography, not just jewelry photography. Jewelry photography should be done with the best of care to ensure that the right lighting, camera, and angles are used so as to attract more viewers to it. You can read about Jewelry photography – Tips and tricks that create stunning photos by visiting

If you are interested in selling your jewelry and you want to take solid photos of them, remember that with jewelry, what people see is very important. If you can provide the right image, you can make them imagine wearing your product and imagine how that product would look on them. For you to be able to attain that level of desire in the mind of your prospective customer, you must be willing to invest in good equipment that will help you with perfect photography and professionals to help with the process. If you don’t know where to start, you can start with the recommendations written above.  

5 Incredible Smartphone Jewelry Photography

5 Incredible Smartphone Jewelry Photography

Hacks Everyone Needs To Know (Plus Stats)

Gemstones are indisputably the most challenging objects to photograph. The reflective properties of jewelry coupled with their metallic made and multi-fine details are quite tricky little bumps to deal with. If you are looking for ways to make the best jewelry with the help of your smartphone, then you have pretty landed on the right page. 

5 Incredible Smartphone Jewelry Photography Hacks Everyone Needs To Know (Plus Stats)

Modern smartphones can do a thousand little things that pop. Jewelry photography is one of those things. Here are 5 smartphone jewelry photography hacks you can use to take your product image to next level. 

5 Smartphone Jewelry Photography Hacks

1. Look at And Beyond The Camera

Although DSLR can be the most sought-after camera for high res images, some smartphone cameras can provide the best sensory and algorithmic magic to lit up, color, and capture every fine detail. Giving you a more intuitive and convenient way to wow your customers. 

When marketing online we are battling for audience attention to make a good first impression, because there’s never a second chance to do so. According to statistics, more than 80% of online sales fail due to poor product photos and you only have 2 seconds to grasp your customer’s attention or they leave. So, you need to make a good first impression. 

 A great smartphone in today’s world can help you capture great jewelry photography. Smartphone manufacturers today are investing heavily to turn their devices into a camera powerhouse. Look for reputable brands like iPhone, Samsung, and Huawei, and you will get all essentials in the palm of your hand. 

2. Lighting, Lighting, Lighting 

Great jewelry photography is nothing but a dictate of its lighting. To bring a piece of gemstone to life, you will need to create a controlled lighting environment. There are smartphone solutions for that; smartphone applications that diligently take care of your lighting environment. 

Using natural lighting can cut you short on urgency. What would you do when you need to make some quick shots at night. You don’t also have a buoyant pocket to invest in a standard lightbox, some smartphone apps can come in handy pending this time. 

GemLightbox is one such smartphone application that lets you personalize your gemstone workstation with little to no tinkering. This app will take care of lighting just as a physical Lightbox. Plus they give the benefit of consistency.  click here to learn about 5 Basic Things You Should Know About Jewelry Photography.

3. Getting Your Background Right

Putting your buyer’s attention on your product and product alone is the goal of jewelry photography. Your photo background can hurt that goal. The rule of thumb here is to use a plain white background, this will prevent any form of distraction whatsoever. The center of attraction to consumers will be your jewelry piece alone. 

Using other backgrounds with your product isn’t totally a bad idea, so far it doesn’t take the focus off the product. You can add more props and fun to your images, especially for social media outreach via your smartphone. Get creative but make sure you don’t overdo it. 

NOTE: You can play around with textured backgrounds on your social media shot, but eCommerce website shots are plain and clearer better. White is always better. 

4. Getting Stuck With The Future 

With video marketing on the uprise, there’s no better time to start adding videos to your online repertoire. Instead of making several shots and taking different angles to bring every fine detail of your gemstone to life, a single short video is enough to showcase all the details. 

There’s a lot of benefit to this. Apart from the sparkles and glitters they bring to your product, videos present your business in a classy and elegant way that drives engagement and makes consumers get hooked. 

You don’t need a studio to make this happen. There is a lot of free iPhone and Android smartphone apps that allow you to make high-quality videos in just a few taps. That’s the future. You have to be there. 

5. Getting Apps Is Getting Better 

With the right phone in your hand, you can get more than enough photography applications that allow you to easily edit, refine and retouch your gemstone images, rather than spending hours before the complexity of some post-production photo-editing software like photoshop. 

the majority of these smartphone applications are free, easy to use, and avail jewelers essential tools and functions such as taking care of reflections, removing dust and unwanted shadows from jewelry images. 

Start Shooting

Jewelry photography is tricky and we all know that. The worst thing you can do is wait for the perfect time to start making studio-quality shots. That time will never come. So, start right away. You’d take a few sucky shots before you get to the wow-fetching ones.  

These hacks are only useful if you take action. When you are ready, Apply the knowledge contained herewith to your jewelry photography and watch out for amazing results. 

5 Incredible Smartphone Jewelry Photography Hacks Everyone Needs To Know (Plus Stats)

And before rounding it up, here are some interesting facts and stats you will find useful

1. Half of the world population are smartphone users: As of 2020, more than 50% of the world is estimated to have a smartphone. 

2. Video marketing now takes two-third of global internet traffic: By 2021, video marketing will take about 74% of all online traffic

3. Poor image is a great factor that affects online sales: More than 80% of all online sales fail because of the low-quality product image. 

4. One out of every two online audiences is interested in watching videos:  55% of all people online are always interested in watching videos

5. And lastly, you’ve got just 2 seconds to get the attention of your customers or they leave.

5 Basic Things You Should Know About Jewelry Photography

5 Basic Things You Should Know About Jewelry Photography

Many eCommerce business owners are scared of jewelry photography because of how little, shiny, and delicate the objects may be.

However, shooting jewelry might be easier than shooting larger objects because the studio equipment is much simpler to put together.

Once you’ve perfected your setup, check out these seven essential items for jewelry photography.

5 Basic Things You Should Know About Jewelry Photography

Prepare your props and materials

1. A window and natural light

Using your camera’s flash to photograph gleaming jewelry is never a smart idea! The jewelry will reflect the strong light, resulting in white light spots on your object and sharp shadows in the backdrop.

Unless you’re a very accomplished photographer with a very professional studio, shoot your jewelry product photographs in natural light. When using natural lighting, keep in mind that you want to use the sun as an indirect light source, therefore place your product near a window throughout the day.

Bright sunlight, like a built-in flash, may cause reflections and sharp shadows, so you may wish to filter the light. You may do this by covering the window with a white sheet or piece of paper; any other color will cause the light to change color.

2. Backdrop: White sheet or paper

Because most jewelry is reflecting, it absorbs all other colors, therefore photographed against a white backdrop to prevent changing the color of the piece. White also reflects light, whereas dark colors absorb it, therefore shooting against a white backdrop will provide better lighting for your goods.

Though taking decent product photographs of jewelry is far more difficult than getting decent product photographs of something like a simple blue chair, jewelry does have the benefit of size. To make a white background, you don’t need to stretch a white sheet from wall to wall; simply fold a piece of paper in half and set it up. It’s that easy!

3. Camera and Tripod

During jewelry photography, the lens is more important than the camera itself.

When shopping for your first macro lens, we recommend a lens with a focal length of 60mm.

This focal length helps produce half-life magnification (0.5x), but more costly macro lenses give life-size magnification (described as 1:1).

Investing in a solid tripod for your setup helps ensure that your product images are sharp.

4. A mannequin bust

Make use of props to help you show your jewelry in the greatest light possible. Mannequin busts for necklaces are available at most craft stores and are an excellent method to give your items a good and realistic form.

We’ve discovered that most retailers have black busts because they make the jewelry stand out and add a feeling of luxury. However, as I indicated in the previous point, shooting your goods in white will improve its appearance significantly. Jewelry photography is no different. So, if you just have a black jewelry bust, cover it with a white cloth before photographing it. The backdrop can always be removed afterward.

5 Basic Things You Should Know About Jewelry Photography

5. Cardboard

What if you don’t have a mannequin? Make a type of jewelry clipboard. Take a piece of cardboard, wrap it with white paper, then pin or tape the ends of your necklace to it. You can always modify the length of the chain by where you clip it, so don’t be concerned about the size unless you have a large piece.

Using cardboard may take a little more time, but like using a mannequin, it highlights the natural curve of the necklace and will appear nice when photographed from the front.

Jewelry Photography Tips

Blu-Tack, glue dots, or double-sided tape

Blu-Tack, adhesive dots, and double-sided tape may be really beneficial when it comes to rings. You may achieve a pretty great viewpoint by standing the rings up horizontally.


For dangling earrings, use a fishing line or thread. This takes a little more effort to set up but results in a fantastic snapshot. An excellent suggestion is to take a folded piece of cardboard and stretch the string from one panel to the other, as seen in the figure below. Just make sure your dangling parts have stopped moving before taking the snap.

Keep it consistent

Maintaining consistency in your photos makes it much easier for a customer to browse your merchandise. Implementing a guideline for your team on how to shoot photographs can also help to keep photos consistent. Can you imagine having a distinct style for your website every time you used a new photographer? It would be extremely confusing for the consumer because it would not appear on the brand.

Keep it simple

If you are unsure, keep it simple. Simplicity is key as you want to show off the product and its details. Have a simple clean background on all of your product images. Detailed photos can work great for campaign shoots but when it comes to your online store, you want to keep it simple to make it easy for the shopper to quickly view and visualize the product themselves.  

Use a reflector

If you’re shooting beside a window, the light will be coming from one direction alone. By serving as a fill light on the other side, reflectors can help you balance out the shadows. You may provide equal illumination by utilizing a reflector instead of combining light sources.

Capture the details and enable zoom

You will be able to activate zoom on your online store if you can take high-resolution images and capture the intricacies of the item.

Enabling the zoom capability on your website allows customers to click and magnify the image to examine every detail of your goods.

It is critical to reveal the specifics to the consumer so that they are not left wondering what the product’s side or back looks like or what sort of clasp it has.

The consumer will know what to expect when they receive their item if clear photographs are provided.

5 Basic Things You Should Know About Jewelry Photography

Final thoughts

With these tips, you can quickly advance from beginner to expert within a short while. Plus, don’t forget to practice them consistently if you’re looking to see improvement in your jewelry photography skills. Check out: Jewelry photography – Tips and tricks that create stunning photos